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NISO Webinar: Fragmented Publishing: The Implications of Self-Publishing

June 11, 2014
1:00 p.m. - 2:30 p.m. (Eastern Time)

  • About the Webinar
  • Agenda & Event Slides
  • Event Q&A
  • Registration
    Can't make it on the webinar day? Register now and gain access to the archive for one year.
  • System Requirements:
    • NISO has developed a quick tutorial, How to Participate in a NISO Web Event. Please view the recording, which is an overview of the web conferencing system and will help to answer the most commonly asked questions regarding participating in an online Webex event.
    • You will need a computer for the presentation and Q&A.
    • Audio is available through the computer (broadcast) and by telephone. We recommend you have a set-up for telephone audio as back-up even if you plan to use the broadcast audio as the voice over Internet isn't always 100% reliable.
    • Please check your system in advance to make sure it meets the Cisco WebEx requirements. It is your responsibility to ensure that your system is properly set up before each webinar begins.

About the Webinar

In the six years from 2006 to 2012, the number of self-published books grew an astounding 270% to more than 235,000, almost as many as were published "traditionally." The easy access to publication tools and distribution mechanisms has ushered in a new era of how content is created and disseminated. No longer do authors need to work through a publisher to have their content accepted, processed, and distributed. The impacts of this revolution in publishing extend well beyond what used to be called "vanity publishing." A variety of best-selling books in recent years have come out from successful self-publishers sharing their tips on how others can follow in their footsteps.

How can publishers capitalize on this author independence? How do libraries incorporate self-published works into their acquisition processes? When there is no publisher reputation behind a title, how does a library or user separate the wheat from the chaff? This webinar will explore these issues and the impacts of the self-publishing movement on both publishers and libraries.




Nettie Lagace, Associate Director for Programs, NISO

When Authors Assume Their Own Risk
Laura Dawson, Product Manager for Identifiers, Bowker

Laura will cover the response of traditional publishers to the self-publishing phenomenon. She’ll also look into how libraries regard self-published books (including curation issues). Additionally she will examine the use of standards (metadata, identifiers) in the self-publishing sector, as well as looking at some of the trends that Bowker has been seeing over the years.

Laura Dawson is Product Manager for Identifiers at Bowker. She never stops talking about identifiers, metadata, and book discovery. She has previously worked for Firebrand, Muze/Rovi, SirsiDynix and Barnes & Noble.com, among others. Her independent consulting clients in the publishing industry have included McGraw-Hill Higher Education, Cengage, Audible, Alibris, and many more. She is a frequent contributor on Bowker's SelfPublishedAuthor website blog.

Self-Publishing with Smashwords
Mark Coker, Founder, CEO and Chief Author Advocate, Smashwords

Mark Coker founded Smashwords in 2008 to change the way books are published, marketed and sold.

Mark is co-author along with his wife, Lesleyann, of Boob Tube, a novel that explores the behind-the-scenes world of daytime television soap operas. It was Mark's experience trying to get Boob Tube published that inspired him to start Smashwords. He believes Smashwords holds the promise to make publishing more enriching for authors, readers and publishers. Mark is also the author of The Smashwords Style Guide (how to format an ebook), The Smashwords Book Marketing Guide (how to market any book) and The Secrets to Ebook Publishing Success (best practices of the most commercially successful ebook authors).

In the six years since its launch, Smashwords has grown to become the leading ebook distributor serving indie authors, small presses and literary agents. Over 80,000 authors from around the world publish and distribute nearly 300,000 books at Smashwords.

In June 2010, The Wall Street Journal named Mark one of the "Eight Stars of Self-Publishing." In March 2012, MediaBistro named Mark one of the "Five Ebook Experts to Watch." In June 2012, Forbes profiled Mark in feature story titled, Apple's Biggest (Unknown) Supplier of E-Books. In both 2013 and 2014, Forbes Magazine named Smashwords one of America's Top 100 Most Promising Companies. 

Helping Libraries Help Themselves: The Library Publishing Toolkit
Allison Brown, Editor & Production Manager, Milne Library, SUNY Geneseo

Allison will focus on the projects The Milne Library at SUNY Geneseo is working on as examples of publishing endeavors academic libraries are undertaking, with case studies of library publishing as highlighted in the The Library Publishing Toolkit, a project funded partially by Regional Bibliographic Databases and Interlibrary Resources Sharing Program funds which are administered and supported by the Rochester Regional Library Council. The toolkit is a united effort between Milne Library at SUNY Geneseo and the Monroe County Library System to identify trends in library publishing, seek out best practices to implement and support such programs, and share the best tools and resources.

Allison Brown is the Editor and Production Manager at the Milne Library at the State University of New York (SUNY), Geneseo. She received her MFA in Creative Writing from Emerson College and has her Bachelor of Arts in English from Houghton College.


If paying by credit card, register online.

If paying by check, please use this PDF form.

Registration closes on June 11, 2014 at 12:00 p.m. (ET)

Registration Costs

  • NISO Member
    • $95.00 (US and Canada)
    • $109.00 (International)
  • NASIG Member
    • $95.00
  • Non-Member
    • $125.00 (US and Canada)
    • $149.00 (International)
  • Student
    • $49.00

Additional Information

  • Registration closes at 12:00 p.m. (ET) on June 11, 2014. Cancellations made by June 4, 2013 will receive a refund, less a $25 cancellation. After that date, there are no refunds.
  • Registrants will receive detailed instructions about accessing the webinar via e-mail the Monday prior to the event. (Anyone registering between Monday and the close of registration will receive the message shortly after the registration is received, within normal business hours.) Due to the widespread use of spam blockers, filters, out of office messages, etc., it is your responsibility to contact the NISO office if you do not receive login instructions before the start of the webinar.
  • If you have not received your Login Instruction email by 10:00 a.m. (ET) on the Tuesday before the webinar, at please contact the NISO office or email Juliana Wood, Educational Programs Manager at jwood@niso.org for immediate assistance.

  • Registration is per site (access for one computer) and includes access to the online recorded archive of the webinar. You may have as many people as you like from the registrant's organization view the webinar from that one connection. If you need additional connections, you will need to enter a separate registration for each connection needed.
  • If you are registering someone else from your organization, either use that person's e-mail address when registering or contact the NISO office to provide alternate contact information.
  • Library Standards Alliance (LSA) members receive one free webinar connection as part of their membership and DO NOT need to register for the event for this free connection. Your webinar contact will receive the login instructions the Monday before the event. You may have as many people as you like from the member's library view the webinar from that one connection. If you need additional connections beyond the free one, then you will need to enter a paid registration (at the member rate) for each additional connection required.
  • Webinar presentation slides and Q&A will be posted to the site following the live webinar.
  • Registrants and LSA member webinar contacts will receive an e-mail message containing access information to the archived webinar recording within 48 hours after the event. This recording access is only to be used by the registrant's or member's organization.