Home | News & Events | Events | 2017 Events | 2017 NISO Webinars | March 8 - Understanding the Marketplace, Part One

NISO Two-Part Webinar: Understanding the Marketplace

Understanding the Marketplace, Part One -- Consolidation: The Long Term Impact and the New Players

Wednesday, March 8, 2017
1:00 p.m. - 2:30 p.m. (Eastern Time) 

Part 2 of this webinar, Creating the New Information Product: Workflow, Software and Content, will be held on Wednesday, March 15.

  • About the Webinar
  • Agenda & Event Slides
  • Event Q&A
  • Registration
    Can't make it on the webinar day? Register now and gain access to the archive for one year.

System Requirements:

  • NISO has developed a quick tutorial, How to Participate in a NISO Web Event. Please view the recording, which is an overview of the web conferencing system and will help to answer the most commonly asked questions regarding participating in an online Webex event.
  • You will need a computer for the presentation and Q&A.
  • Audio is available through the computer (broadcast) and by telephone. We recommend you have a set-up for telephone audio as back-up even if you plan to use the broadcast audio as the voice over Internet isn't always 100% reliable.
  • Please check your system in advance to make sure it meets the Cisco WebEx requirements. It is your responsibility to ensure that your system is properly set up before each webinar begins.  


About the Webinar

The information industry continues to adapt to changes in technology, in user expectations and in the library marketplace. Those adaptations have taken the form of consolidation in specific areas (such as, but not limited to, the consolidation in integrated library systems). Who are the new players? What exactly does a venture capitalist do and why are they entering this chaotic information ecosystem? The first portion of this two-part webinar on March 8 will review exactly what's happening in this rapidly shifting industry.

Product is re-invented in new forms, buoyed up by new business models. Providers who used to be in the business of journal publishing now are developing and licensing complex workflow environments. The second half of this two part webinar, held on March 15, will feature discussions of how product design and development operates now. Some discussion may also be given over to how librarians might best work with content providers to ensure that practical requirements are understood, negotiated and satisfied by these new players and providers.

Agenda and Event Slides

Todd Carpenter, Executive Director, NISO

Confirmed Speakers: Joseph Esposito and David Lamb, Partners, STM Advisors; Judy Luther, President, Informed Strategies; Thad McIlroy, Electronic Publishing Analyst, Consultant and Author

Disruption in the Stacks: Technology, Finance, and the Changing Library Environment
Joseph Esposito and David Lamb, Partners, STM Advisors

 Two contradictory forces, both with financial roots, are fomenting change in the library environment. The first is the seemingly inexorable trend toward increased corporate concentration at all levels of the scholarly communications ecosystem: among publishers, aggregators, distributors, and service providers alike. Scale is seen as increasingly important in maintaining commercial viability. At the other end of the spectrum, start-ups - some bootstrapped and some well-financed by venture capitalists and similar investors - are creating digital products to solve every real and perceived need in the academy. Some start-ups may end up being transformative, some evanescent, but as a group they represent possible key innovations and potential threats to the established players. What does this divergent ‘elephant vs. ant’ movement mean for library practitioners? Our presentation will examine this, in the context of a third trend also financial underpinnings - the increasingly constrained funding climate.

Joe Esposito is a management consultant focusing on academic and professional publishing and the digital services that support them. He works in both the for-profit and not-for-profit world, with such clients as the Mellon, MacArthur, and Hewlett Foundations; JSTOR, ArtSTOR, and Portico; the university presses of Wisconsin, Harvard, North Carolina, California, Chicago, Penn State, MIT, and others; and professional societies such as NEJM, ANSI, the American Institute of Physics, the American Acoustical Society, the American Society for Microbiology; library organizations such as OhioLINK and the Center for Research Libraries; and such software companies as Microsoft, Hewlett Packard, Meta, Atypon Systems, and Silverchair. He has served as CEO of three companies, all of which he led to successful exits. His work typically involves broad organizational strategy and the development of business models.

David Lamb is an investment banker and consultant with three decades’ experience in publishing and the information industry. Recent clients include the American National Standards Institute, the AAAS, NEJM, and Encyclopaedia Iranica. He completed transactions in 2016 for The McEvoy Group/Chronicle Books and Counterpoint Publishing and has recently represented major publishers including Penguin Random House and DC Thomson & Co. Ltd. At Veronis Suhler Stevenson, David was a Managing Director in a leading media investment bank with transaction responsibility covering all communications industry sectors with an emphasis on strategic mergers and acquisitions transactions. David began his career as a consultant at Link Resources, an IDG company. He holds an A.B. from Harvard College.

Signs of a Changing Landscape - Out with the Old and In with the New
Judy Luther
, President, Informed Strategies

For years publishers and librarians have worked in parallel with each other – publishers creating the content and librarians buying and making it available to users on campus. Today publishers are working with revenue streams from their authors and content is being made freely available. What is happening in the landscape reflects the impact of technology, new business models and the process of new roles emerging for how the existing and new players serve the ultimate customer – the authors and readers of scholarly content.

Judy Luther created Informed Strategies to support the development and distribution of market oriented products and services. We work with all stakeholders in scholarly publishing by defining audience requirements, developing new pricing models, identifying distribution channels, supporting negotiations and producing successful outcomes to meet organizational objectives. A sampling of our clients includes: societies (American Chemical Society, American Accounting Association, Academy of Management, International Association of Food Protection), new initiatives (Knowledge Unlatched), professional organizations (NISO), and grant funded efforts (Electronic Enlightenment, Conservation Space). Professionally active, Judy is a past president of the Society for Scholarly Publishing (SSP), serves on editorial boards of journals [Against the Grain, The Charleston Advisor and UKSG Insight] and has worked to develop industry initiatives such as NISO’s Best Practice SERU.

Book Publishing Start-Ups: New Players and New Services
Thad McIlroy, Electronic Publishing Analyst, Consultant and Author


A new study from The Future of Publishing provides an overview of the book publishing startup scene in the United States. At the core of the report is a detailed spreadsheet listing over 900 companies, most founded since Amazon launched the Kindle in 1997. The report uses data on each company to develop, for the first time, a measurement of how significant the startup activity is to the larger book publishing industry. Some of these start-ups provide services to public or academic libraries while others might arguably compete with the libraries’ services. Analyst Thad McIlroy will provide useful insights into how these new entrants may impact the landscape of the information community

Thad McIlroy is an electronic publishing analyst and author based in San Francisco and Vancouver, BC. His site, The Future of Publishing, provides in-depth coverage on the book publishing industry. His most recent books are The Metadata Handbook (co-authored with Renée Register) and Mobile Strategies for Digital Publishing. McIlroy provides consulting services to publishing and media companies, including MIT Press, Microsoft, Pearson and Disney. @ThadMcIlroy


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Event Q&A



Registration closes on Wednesday, March 8, 2016 at 12:00 p.m. (ET)

Registration for both parts

Save! Register for both parts of this two-part webinar and save 25%

If paying by credit card, register online for both parts.

If paying by check, please use this PDF form for both parts.

  • NISO Member
    • $150.00 (US and Canada)
    • $165.00 (International)
  • NASIG Member
    • $145.00
  • Non-Member
    • $202.00 (US and Canada)
    • $239.00 (International)
  • Student
    • $74.00

Registration for Part 1 only

If paying by credit card, register online for Part 1 only.

If paying by check, please use this PDF form for Part 1 only.

  • NISO Voting Members
    • $100.00 (US and Canada)
    • $110.00 (International)
  • NASIG Member
    • $100.00
  • Non-Member
    • $135.00 (US and Canada)
    • $159.00 (International)
  • Student  $49.00

Additional information

  • Registration closes at 12:00 p.m. (ET) on Wednesday, March 8, 2017. Cancellations made by Wednesday, March 1, 2017 will receive a refund, less a $25 cancellation. After that date, there are no refunds.
  • Registrants will receive detailed instructions about accessing the webinar via e-mail the Monday prior to the event. (Anyone registering between Monday and the close of registration will receive the message shortly after the registration is received, within normal business hours.) Due to the widespread use of spam blockers, filters, out of office messages, etc., it is your responsibility to contact the NISO office if you do not receive login instructions before the start of the webinar.
  • If you have not received your Login Instruction email by 10 a.m. (ET) on the Tuesday before the webinar, at please contact the NISO office at nisohq@niso.org for immediate assistance.
  • Registration is per site (access for one computer) and includes access to the online recorded archive of the webinar. You may have as many people as you like from the registrant's organization view the webinar from that one connection. If you need additional connections, you will need to enter a separate registration for each connection needed.
  • If you are registering someone else from your organization, either use that person's e-mail address when registering or contact NISO Office to provide alternate contact information.
  • Library Standards Alliance (LSA) members receive one free webinar connection as part of their membership and DO NOT need to register for the event for this free connection. Your webinar contact will receive the login instructions the Monday before the event. You may have as many people as you like from the member's library view the webinar from that one connection. If you need additional connections beyond the free one, then you will need to enter a paid registration (at the member rate) for each additional connection required.
  • Webinar presentation slides and Q&A will be posted to the site following the live webinar.
  • Registrants and LSA member webinar contacts will receive an e-mail message containing access information to the archived webinar recording within 48 hours after the event. This recording access is only to be used by the registrant's or member's organization.